Automotive CRM Software
CRM
Build stronger relationships and drive growth with an automotive dealership CRM partner that puts customers first.
![salesperson shaking hands with customer](/_next/image?url=https%3A%2F%2Fcms.cdkglobal.com%2Fsites%2Fdefault%2Ffiles%2Fstyles%2Flarge_square_image%2Fpublic%2Fheroimages%2Fautomotivecrm.jpg%3Fitok%3D1aDr1lQC&w=1920&q=75)
Drive Customer Engagement and Profitability
Optimize Operations
Seamless CRM integration with Digital Retail, Finance, Desking, Credit and Compliance
Connect Smarter and Faster
Make data-driven decisions to move your business forward with comprehensive reporting
Drive Profitability
Customizable workflows that drive engagement and let your customers choose the experience they want
Connect With Your Customers
Tailor Conversations and Better Manage Your Data To Drive Profits
Recent Insights
![Car Price Negotiations Ease in April](/_next/image?url=https%3A%2F%2Fcms.cdkglobal.com%2Fsites%2Fdefault%2Ffiles%2Fstyles%2Finsights_image_407x190%2Fpublic%2F2024-05%2FEOP%20April24Blog.jpg%3Fitok%3DLKLXQFbW&w=1080&q=75)
Car Price Negotiations Ease in April
Car buyers still found it overwhelmingly easy to buy a new car in April but there was a slight drop...
3 Min Read•May 2•David Thomas
![The Power of Video. Earn Customer Trust and Service Business.](/_next/image?url=https%3A%2F%2Fcms.cdkglobal.com%2Fsites%2Fdefault%2Ffiles%2Fstyles%2Finsights_image_407x190%2Fpublic%2F2024-04%2FService%20video.jpg%3Fitok%3DFKxXRtDY&w=1080&q=75)
The Power of Video: Earn Customer Trust and Service Business
When you spend your days servicing and repairing vehicles, it’s easy to forget that most people know very little about...
3 Min Read•Apr 29•CDK Global
![Everything You Need to Know About the C D K Dealership Experience.](/_next/image?url=https%3A%2F%2Fcms.cdkglobal.com%2Fsites%2Fdefault%2Ffiles%2Fstyles%2Finsights_image_407x190%2Fpublic%2F2024-04%2F24-8826_DXP_blogpost_04182024_0.jpg%3Fitok%3Det_r6bHs&w=1080&q=75)
Everything You Need to Know About the CDK Dealership Xperience
Margin compression and changing customer expectations have auto dealers working hard to find new process efficiencies to boost profits and...
9 Min Read•Apr 19•CDK Global
![The Pros and Cons of Involving Sales Staff in F and I.](/_next/image?url=https%3A%2F%2Fcms.cdkglobal.com%2Fsites%2Fdefault%2Ffiles%2Fstyles%2Finsights_image_407x190%2Fpublic%2F2024-04%2FFI%20ProsConsBlog.jpg%3Fitok%3DT8NSYQaQ&w=1080&q=75)
The Pros and Cons of Involving Sales Staff in F&I
We know how the traditional F&I sales process works and why customers sometimes shut down as a new round of...
4 Min Read•Apr 16•Saundi Crandall
![Leverage A I for a More Efficient Front Office.](/_next/image?url=https%3A%2F%2Fcms.cdkglobal.com%2Fsites%2Fdefault%2Ffiles%2Fstyles%2Finsights_image_407x190%2Fpublic%2F2024-04%2FAIFrontOffice.jpg%3Fitok%3D_EwoOhSG&w=1080&q=75)
Leverage AI for a More Efficient Front Office
Today, dealers echo one refrain in terms of their top strategy: Deliver a terrific customer experience. It’s become one of...
3 Min Read•Apr 9•Amber Good
![Make Repairs Easier to Understand and Update, Update, Update.](/_next/image?url=https%3A%2F%2Fcms.cdkglobal.com%2Fsites%2Fdefault%2Ffiles%2Fstyles%2Finsights_image_407x190%2Fpublic%2F2024-04%2FRepairsEasytoUnderstandBlog.jpg%3Fitok%3Dy56dnqtU&w=1080&q=75)
Make Repairs Easier to Understand and Update, Update, Update
We’ve all been there: You take your car in for service and wait around for hours to hear next steps...
2 Min Read•Apr 4•Brooke Wilson
![Robust Inventories Lift Buyer Attitudes](/_next/image?url=https%3A%2F%2Fcms.cdkglobal.com%2Fsites%2Fdefault%2Ffiles%2Fstyles%2Finsights_image_407x190%2Fpublic%2F2024-04%2FEOPMarch2024Blog.jpg%3Fitok%3DyWN3n9NX&w=1080&q=75)
Robust Inventories Lift Buyer Attitudes
In February, the tracking CDK does of new car buyers returned its most positive results to date with nearly nine...
3 Min Read•Apr 1•David Thomas
![Dealership Sales Staffing Dips but Sales Don’t Have To.](/_next/image?url=https%3A%2F%2Fcms.cdkglobal.com%2Fsites%2Fdefault%2Ffiles%2Fstyles%2Finsights_image_407x190%2Fpublic%2F2024-03%2FSalesStaffDipBlog.jpg%3Fitok%3DYNDuVLZv&w=1080&q=75)
Dealership Sales Staffing Dips but Sales Don’t Have To
The heady days of low inventory and high profit margins have eased into a more normal buyer’s market. As the...
3 Min Read•Mar 26•CDK Global
![Effective Automotive Email Marketing Requires a CRM](/_next/image?url=https%3A%2F%2Fcms.cdkglobal.com%2Fsites%2Fdefault%2Ffiles%2Fstyles%2Finsights_image_407x190%2Fpublic%2F2024-02%2FEmailforCRMblog.jpg%3Fitok%3D5l2aaMRf&w=1080&q=75)
Effective Automotive Email Marketing Requires a CRM
Time and time again email proves to be an unsung hero in marketing. It’s flexible, cost-effective and boasts consistently high...
3 Min Read•Mar 25•CDK Global
![EV Owners Speak Out in New Study](/_next/image?url=https%3A%2F%2Fcms.cdkglobal.com%2Fsites%2Fdefault%2Ffiles%2Fstyles%2Finsights_image_407x190%2Fpublic%2F2024-03%2FEVOwnershipBlog.jpg%3Fitok%3Dw3ckT3HH&w=1080&q=75)
EV Owners Speak Out in New Study
As car shoppers and dealers adjust to the electric vehicle phenomenon, they’re looking for answers to questions about the inevitable...
1 Min Read•Mar 20•CDK Global